Drawing from Fleming's novel, Campbell and Craig reimagined the character as a visceral, violent, yet vulnerable hero. The job of introducing the new Bond, Daniel Craig, fell to director Martin Campbell, who had also helmed Pierce Brosnan's first entry in the series, Goldeneye (1995).

No (1962), gained the rights to Fleming's Casino Royale and would reboot the series following Pierce Brosnan's final outing as Bond in 2002's Die Another Day. However, in the late 1990s MGM and Eon Productions, the latter the principal force behind the Bond film franchise since Dr. The second Casino Royale, released in 1967, was a spoof adaptation of Fleming's novel featuring David Niven, Peter Sellers and former 'Bond girl' Ursula Andress pitted against Orson Welles' Le Chiffre. The first was for the US TV anthology series Climax! in 1954, with 007 reimagined as the American secret agent 'Jimmy' Bond. This was the third time Fleming's Casino Royale had been adapted for the screen. Based on Ian Fleming's first novel, published in 1953, the film sees Bond obtain his licence to kill before setting out to foil the plans of Le Chiffre, a terrorist financier, with the help of treasury agent Vesper Lynd. In 2006 James Bond was back in the twenty-first instalment of the spy series: Casino Royale.

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